#2 is a pretty good rendition of the concept that was shown as a guide to what we think we are looking for. The url should be spelled orderflows with an s. Can we make the bottom part, the symbols, look more like a workflow diagram and can we make the truck more stylized, more simple so it won't get lost when reduced or embroidered?
I sure would like to see a couple more entrants in this contest.
Let me restate what our company does, this time without a typo: we provide software as a service; it automates order processing for distributors.
So it's business to business, therefore the truck. The truck is meant to convey that the life of the order is over. The oval at the beginning represents the standard "start" in a workflow process. What our service does is replace the work otherwise done by people.