dare to be different as your city is... I really thought a Banana slug would be fun but it may make people think you specialize near the university!!!! Thus the surfer bird... whether you go to watch or participate it is a big part of going to SCZ
Hello, #3 is a no go. #2 I like the lettering and wave on this one but can't seem how I would be able to incorporate and advertise with the bird for future real estate listings. #1 I like the houses, boardwalk background and water. Don't like the palm tree since I can't incorporate it in our area. I like the wave but would like it to be more visible. take a look at these. I like the lettering and color on this one http://99designs.com/logo-design/store/39202
I hope this helped and hopefully I didn't mix you up on things. Just trying to incorporate sand, beach, sun and real estate into one thing if possible. I want to go after outside buyers from Silicon Valley and I know that many when they think of Santa Cruz, they think of the beach boardwalk or beach first.
since I live in Silicon Valley... I really wonder about your strategy to have people over on this side of the mountain seek out a real estate service with the name Santa Cruz in it... I can maybe see for the Saratoga hills but not so much for Willow Glen or even Los Gatos... Word of mouth will help - just curious.