We really like #34 - like that it fits well in a square - color may also help us to visualize what it will really look like as a final product. The people may be too tall - so maybe if you could shorten them? Also, could we try another font, maybe san serif? Really like the font, in #30, but my family business has a script logo with a very similar S. Definitely like that the name is in lowercase and tag is in all uppers, separates them nicely. Hopefully this insight helps. Thanks!