1. We like your abstract drawing of the Swan. However, we would like you to incorporate the text style used by Entry #7.
2. However, here are a couple of tweaks we’d like to see:
a. "Bold” the SWAN letters in the phrase “Sleep Well At Night.”
b. Make the letters SWAN to stand out a little more from the other letters in the phrase “Sleep Well At Night.” In other words, when a person looks at the logo and reads the phrase “Sleep Well At Night,” the goal is to have the person immediately see that the bold and highlighted letters spell out SWAN, and make the connection with the swan in the drawing…
We stil like your abstract, but can you think of a way to add the color variations between grey and blue. Could you also please try a variation or two with the Swan in a circle or medallion - also in similar blues and grey? Thanks.