Good direction with font ideas. I would like to stick with our original mark (included in brief) and work on a new font. I like the fonts you have used. Would like to see some variations on all caps, lowercase, and some fonts with a little less weight.
This is exactly the direction I was hoping to go. I really like the style and weight of the fonts and how they balance with the shield. I also like the subtle effect you put on the shield to give it the rounded look. Can we play with some other similar fonts as well as giving the shield and/or fonts a "metallic" look? I am thinking a "stainless steel" or "chrome" look...like something we could create out of metal and put on the wall. :)
I'm liking the font direction...and would like to play around a bit more with the shield "effect." Also, I think the shield should be a bit smaller to match the overall weight of the entire logo together.
G'day saxas, I've made the shield a bit smaller, I'm not 100% sure what you meant by "play around a bit more with the shield effect" so I've just adjusted the brightness and darkness of the gradients in it. Thanks for the feedback.
Still really like your font. Not sure if you have any additional ideas with the font. The shield is good...just wanting to see if there are any other ideas on what to do with the shield. I think your current #1 idea is still my favorite...because of simplicity and the ability to use this in a number of applications (i.e. print, t-shirts, web, etc.), but I am not sure the gradient idea will work well in all applications. Please let me know what you think and if you have other ideas.
You know what... let's try it without the effects in the font or shield (just plain colors, no gradients). That might work best for all our applications.
Honestly Brown_Cow...it is a toss-up between your design and the one I put into #1. I like them both a lot and I really need to get the input of a few people in my company to know for sure. I think you can see, at this point, what is appealing to me. Even though I wanted to see more "effects," I think after seeing them that I am preferring more simple, strong, elegant, and less effects cluttering the design. Let's try our final designs without the beveled, gradients, etc...and really focus on clean and strong!
G'day Saxas, It is probably best if your going to use the logo for a variety of applications not to have gradient effects in the logo, they can look a bit cheesy when printed. Glad you like the logo.
Thanks so much for your creative ideas. Contest ends in 11 hours, so if you have any final ideas, please make sure you submit them prior to close of contest.