"SABEN" = solid, respectable but not stodgy, progressive/modern
"projects" = contrasts visually with SABEN by virtue of case, weight, and colour. A simple, legible font which, with the cross-hairs, is suggestive of drafting markups.
Altogether a clean and suggestive mark, easily scalable to any size and portable across a variety of branding media. Your input is most welcome...
(This comment references Entry #40)