Hi, This is a very simple concept. I thought about creating an emblem but using the S'more to give shape to it. Used retro typography and added a bite to create that fun element you've asked for. May have some color variations if you wish. I hope you like it. Please, let me know if I'm the right track.
You are on the right track but I still feel like the logo is more retro and less vintage/1920's eclectic than I would like. When I say "vintage," I'm really interested in creating something rustic (something that reflects how the bakery will have exposed brick and weathered wooden tables), and not something that looks like a 1950's retro diner. I hope this makes sense!
Also, is it possible to make all of the lettering lower case, including the letters at the beginning of each word?
Hi! I adapted my first design to the vintage look that you're looking for. It has a hand made rustic style. I tried to keep it cozy and fun. I hope you like it. Please leave your comments.