Royal AquamarineLogo Design Contest

Logo Design Contest
Contests / Royal Aquamarine

Royal Aquamarine has selected their winning logo design.

For $375 they received 798 designs from 63 different designers from around the world.

Withdrawn

New
#324

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New
#317

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Prefers others.
#681

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Prefers others.
#680

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Prefers others.
#679

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Prefers others.
#678

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Prefers others.
#677

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Prefers others.
#676

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#675

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#674

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#673

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#672

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#671

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#670

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#669

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#343

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#342

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#341

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#340

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#329

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#328

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#327

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#326

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#325

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#323

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#322

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#321

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#320

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#319

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#318

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#316

Discussion

 
Logo Designer
Hello

Here are my entries to your contest. I tried to make a anchor slightly different so that you would be able to trademark it. I tried several variations and a few font options. I also customized some of the letters to help create a brandable look.

For #321 I made the anchor the iris of an eye, which might help identify the industry. That configuration can be replaced with any of the other layouts.

Your feedback would be greatly appreciated. :)

Cheers!

Marcelo
11 years ago
 
Logo Designer
Hi again,

I posted a message on the front page. I also contacted Ivan (the site administrator) to ask him to help. I am not sure if you realized that the anchor that you are currently using seems to be clipart. It has happened before that a CH had been previously sold a logo/artwork and unbeknownst to them it was clipart. This is a problem because a trademark containing clipart cannot be legally trademarked. That is why most sites offering clipart, will state in its TOS that the clipart is not for commercial use. Because it is free for all to use, no one can copyright it as there own.

I wanted to brings this up to you in case you did not know. I saw the sunglasses you have (nice by-the-way) and saw that this is a high-end product that needs to have a recognizable AND trademarked brand identity. With the use of clipart, it can hurt the image of the company to see the logo on other products (I already found it in use on different websites and even as free wallpaper for your computer and/or mobile device screen.) Also, you will have no legal recourse from another manufacture etching an anchor on the lens and selling a cheap product as a knock-off.

Anyway, this is all meant to help and I hope this does not throw a wrench into the gears.

Thank you.

Marcelo
11 years ago
 
Logo Designer
For #341 I decide to try a shied/ crest around the anchor. I thought this can be used in it's entirety AND just the crest can be used also as trademark. And it's fully copyrightable :)
11 years ago
 
Hi,

I realise the anchor is generic just like a square. We want to copyright the entire logo with the anchor inside, we don't intend to copyright the anchor on its own.
11 years ago
 
Logo Designer
Hi,

I see, but the the use of free clipart makes it so that it cannot be copyrighted as well as possibly being a license infraction from the original source. Keep in mind that the anchor is not generic, unlike a square, there are endless ways to draw an anchor.

I see that I have been eliminated, any suggestions or feedback?

Thanks.

Marcelo

11 years ago
 
Logo Designer
Hi again,

I see that the contest has been extended. Should I continue to try out other ideas? I feel that I was nixed for bringing the anchor issue to your attention. I'm sorry that I may have offended you in any way as it was my intention to help, not hinder the contest. I have over 20 years in design and marketing and I thought I should mention the copyright/branding issue as I would have to any other potential client in the same situation.

Thank you for your time.

Marcelo
11 years ago
 
Please do try making more designs, take a look at the updated brief and focus on what the higher ranks are doing.

We need to see more anchor variations that are classic
11 years ago
 
Hey the circle must represent a gem but not take away from the anchor shape. These pictures do,
11 years ago
 
Logo Designer
You won't be able to print without it looking like a mistake.
11 years ago
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