Hi,
Creative use of text ROOFTOP + number 13 with the number 1 extending to make the T letter in ROOFTOP, thus having an aditional concept that number 13 is below (entrance of building) and text ROOFTOP being on top of 13 is actual rooftop. So the number 1 suggest that it's going up to the rooftop.
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Creative use of text ROOFTOP + number 13 with the number 1 extending to make the T letter in ROOFTOP, thus having an aditional concept that number 13 is below (entrance of building) and text ROOFTOP being on top of 13 is actual rooftop. So the number 1 suggest that it's going up to the rooftop.