#10 the idea is clever, but the character shown thus far is more "cute" than "cool"
We need a mouse that is "Cool" looking-- possibly wearing sunglasses or a scarf as he leans against the RoadMice Logo...?
the RoadMice name could be shaped like a moving CAR and the Mouse could be leaning up against the end of the RoadMice name....or holding the checkered flag (that is a good concept)