Dear Zie Thank you for some superb entries. We had a very difficult time choosing a winner as the overall quality of entries was very good and your fellow countrymen are very talented. We chose the winning entry as we liked the colors, the white dots within each letter communicate both rice grains and the bright lights of say Broadway. Given that we are licensing the song from Vanilla Ice (Ice Ice Baby) this also suggests a bit of an entertainment perspective which is good. The baby is not too baby-ish and this is important as the brand will develop into far more than baby things. The glasses, twist of blond hair and cheeky one tooth smile all look good. Finally, a green leaf supporting the image. So well done on your design - a worthy winner !!