Thank you for submitting entries. The cherry does not quite represent our company. Can you do it with say, a star? Also what is right below the cherry? Is that ice cream? I am not sure what it is & not sure it works. The crown idea is cool....& if you can improve on that, that will be great.
Don't get fixed on the Cherry. I had a star originally but switched to a cherry because it was more associated with "guity pleasures" (ie Sweets:) I will show you a star, thats good also!
No, it's not ice crem, but that's cool...the beauty is that it can be what ever the viewer sees. it could also be a candy, a chocolate, a swirl of yogurt! It is original. BUT, THE LOWER PART IS A PEDESTAL!! Because people who love sweets (me included) put our favorite sweet on a pedestal. The fact that you have never seen it before it is GOOD!! Just like a Starbucks or Pinkberry logo.
The ideas is to create a mark or symbol that is original. The mark that I came up with represents "sweets", it is not suppose to be any one thing. It could be anything that you would put on a "Pedestal".
I'll work on it a little bit for you, but either you like the symbol or you don't, no problem. I wish you the best no matter what. And if I'm ever in the UK, you can be sure I'll stop in and have a taste :-)