All of the existing submissions I am seeing feel like typical real estate logos, rather than a logo for a roofing company. Here is my idea for Red Top Roofing, which I kept as simple as possible so that smaller print and production (including embroidery for uniforms) can be performed without the logo losing anything. As you state in your brief: simple but solid!
I will see if I can refine this further, but feel free to comment in the meantime if needed. Thanks!
Here is another idea, where the rest of the house is included as well. Of the versions with the full house, I think this one is the best at still reading properly due to the color separations...
We could also dress it up a bit for web-use, or for 4-color process printing. The solid color version would still be ideal for embroidery and silkscreening, but this would give the design a little more punch in other formats.