Simon - I felt that removing the key would make the logo identical to the top ranked designer with just a plain heart. Out of respect for him and the rules here, I do not want to infringe on his concept.
So what I did was simply put the heart behind the word red to make it interesting, while keeping it simple. This has a very web 2.0 feel, all while keeping it clean and neat.
Thanks you again,
Paul
(This comment references Entry #251)