Generally, as a hedge fund, our primary goal with our logo is to convey Trustworthiness, Reliability, and Intelligence.
# 66, 67 & 68 I don't think all lower case letters really fit our primary goal. # 65 & 69 I don't think the white lettering on a colored background will work in all web and print scenarios, so we'd prefer to stay away from this approach.
#85 I really like this design -- super clean and spartan. I need to think about (for a day) how well it conveys our primary ideas. I had thought that a more classic font would do that better, but I am drawn to this. Nice job!
#86, 87 & 88 I don't think cursive lettering really fits a hedge fund.
Congratulations on being one of our top five. We've appreciated the effort and wonderful designs you've produced so far.
As we look at all the submissions across our top five, our main thought is the font selection and/or letter forms may not be as simple/classic as is appropriate for a hedge fund. Below are logos from three existing funds that we think capture this simple/classic look and feel, but we are open to other ideas you might have.
Specific feedback: Of your new designs (#116, 117 & 118), #117 seems to move #85 most toward our target. I wonder what changes to #117 might be made to move it even more toward our target. Also, perhaps the width of the whole logo (which seemed very well proportioned for the wide font in #85) is too wide for the narrower font in #117, and the logo should be made more narrow? Perhaps some other change would be more appropriate?
Separately, might the gray tone used for the underline and the word "Capital" be too light? Might it be interesting to see how the whole logo looks with a bit darker gray?
#208 is really nice. Can you try some minor variations on this one? Perhaps some other similar fonts. Perhaps the first "R" in Recursive could be larger? Any other minor variations you think might be appropriate for what we are trying to communicate?
Thanks for these great designs. For this last iteration, we are not looking for any big changes, just some minor tweaks before we make the final selection.
#237 seems really good. Could try making "capital" a bit larger?