#55 My concept is a desktop printer printing out money.(I watched Goonies yesterday, so I might be partially influenced by the Fratellis) - but - my initial answer when I asked myself, "How could I be recession proof?" was "I'd just print my own money."
I thought it was kinda funny (in a dumb 13 year old sort of way), so I went with it. :)
As a brand mark, I think it alludes to out-of-the-box thinking as well as youthful confidence (bordering on "know-it-all"-ness)