Well, it's a start. Technically, it's "Angling Tactics and techniques with Ray Van Horn".
I'm hoping for an illustration of ray that does not take it quite so literally. Like a drawing of Ray Charles: All you really need is his glasses and his smile and you know him. Obviously, nobody knows who Ray is, but we don't need to show them exactly who he is in the logo, just pick up his primary features in a col doodle.
The boat drawing is totally overdone in the market. If you want to use a boat, it better be a very unique take.