Thank you for the helpful feedback. Here are some more variations of my concept (the incorporated symbol of a microphone in the word "radio" and the $-sign in the word "show"). This time I used exactly the same color as in the original logo and in two of the variants I used only one color, which will make them more economical in print, and in the third variation I also included the slogan and one more vivid shade of blue. I hope they will be useful.
What a great burst of creative energy we're seeing here. Entry #31 is quite strong, as is the entire Identis series. What we all like about this rendering is the maintenance of the same aspect ratio as the old logo (while a new logo is being phased in it will, of necessity, have to be working along with the old one on a lot of print pieces), strong use of the word "radio" and the clever incorporation of the microphone into the word radio--as well as the "$" on the mike stand. I wonder if it could be made some stronger by use of an actual dollar sign "$" instead of the "S".
We like this new concept a whole lot. It is very close to being our #1 choice. Fresh . . . outside the box thinking and we appreciate it!
All of us would like to see some more variations on this theme. For example in entry #73 we'd like to see the fullness of the earth mirror imaged on the right side . . . the microphone graphic moved from left to right side (still using the same copy block layout of Radio with Shopping Show underneath it.
This is strong enough that it deserves some additional variations and ideas. Very strong!!
I think this color combo has enough contrast that it would look well in a lot of mediums where we'll use it . . . everying from web, to print, to billboards, ketyags, etc. The brigher the better, we think.