with both #24 and #25 I worry about not being able to see "in the" when it is shrunk. I really like the ideas though, I'd love to see some more options, #24 is my favorite of the two.
The graphics in #31 and #24 really speak to me for some reason. I really like all of what you've done. Not 100% sold on the shape behind #31 but I like where you're going with that one.
I like the new ones a lot. My only real concern is that "in the" will get really lost if it is made small for a facebook ad. For reference those ads are 110px width x 80px height and this will only be part of that space. Any ideas to add to the text's vibrancy at both small and large scale?
That is a pretty square ad, I think you might want your logo modified some just for the ad, but still horizontal for most other uses. There are ways to do that! I would not tailor your logo only to that format because it will be hard to make it work other places. Maybe I should try a new font, too.
I will take #34 and show you how I might use the icon and the type in position for an ad that size, but it would not be how you might use it in your usual things like BCs.
#52 is my favorite graphic out of the bunch, its in my top 3 designs. Is there any chance you can add something that resembles the Zakim Bridge in some manner? You can wikipedia it for reference.
Although I do worry about the text size in #55, can you bring the text from like #32 and bring it to the right of the graphic in #55, just so I can see? Thank you.