Love the clean design. Would like more reference to a horse. It is a little too abstract. Like 2 a little better than 1. See www.aaep.org That is our industry organization. I don't want design to look anything like their logo
I like these revisions for #9 and #10. I need to get my partner's input. Is it easy to show some color variations? #9 maybe hunter green/tan, navy/green. I like on 10 how the image and name fit together.
Thanks for the colors. Blue works. Blue/green too. I am not sure the needle works. Hard to tell what it is. I know because I use every day but may look like stabbing horse. Maybe one without needle and/or without needle and the 2 sides of square. Possibly running type in 2 lines with image on left. Also a horse that does not have such a dip in its face/nose.
#18, 19, 20 Like the revision in all colors. Would still like to see it without such a curvy horse. (might not look good but I just wonder, it looks a lot like Arab horse and we are trying not to identify with any breed.) Nice job
#43 Like it with the dots better. It is the horses nose that dips in a little too much below the forehead that is like an Arab horse. If that was straighter that would help.
#44/45 Very nice but like your other ones better. Great work
#18 Besides the nose change can we try switching the type faces: Progressive lighter, Equine heavier. See some colors: Brown box, black horse/dots, Brown Progressive, Black Equine. Same but red in place of brown and also dark green in place of brown.
When looking at horse head from side view I would like the upper edge from forehead to end of nose to be a little straighter not have a dip midway. If you google pictures of Arab breeds vs thoroughbreds or quarter horses you may be able to see difference.
#82 Great with the horse!! Can you make the red box that horse is in all red (not black behind horse or at feet). Can you change typeface of Progressive to the thinner face of Equine, and switch Equine to the thicker face.