easy to animate, to brand too. "U" in positive space and "P" in negative space in it. if i am on the right track wi will talck about the color scheme. Reversed "E" for a touch of creativity.
I like that this looks different than all the other logos! I originally pulled it from the rank, but now realize how cool it is. I like the negative space usage. Can we try some variations? I can see the P in negative space, but at first I looked more like a U.i. I am now excited to see if you have any updated ideas on this. thank you!
thanks for your appreciation. Another option. I think really cool 'couse the icon look like a "U" with an accent, mroe incisive but cooler. Let me know if im on the way. I am working on.
what i have done ? font customized with a coll treatment on the "R" so you have (even different) the same effect (negative/positive) in the text. You will read "URGE" but you will have "U&P" at the same time.
i ma trying something different. The "U" that contain a video/speak bubble for media/communication. A little shiny easy to remove if you need to animate.
the blue box with the video/speak icon is cool, but probably not for a logo. Its a bit too much and looks like we are an online instant message company or something. It would be cool if we needed some graphics for any product brands or similar, but not the logo. It is cool though!
we like the new variations. However liquid in the "U" in #110 looks like a test tube and does not fit our brand. The other changes are working though. Maybe something that is not a liquid with bubbles.