Primrose Lane Consulting, IncLogo Design Contest

Hi,
thanks for the ranking and feedback.
I will try to improve the design asap. but can you give me some hint regarding changes that should I do ?
what type/characteristic of font that you prefer? more friendly? rounded or anything else

i like this, please instead of a square can you have a house shape and have the background a pop up color like a green and also make the slogan bigger probably staring from the far left underneath the image to the end far right