at this stage I am pretty much finished adjusting this heart slice concept and I have done my best to provide a design concept to suite your vision for the new branding.
Thank you for considering my work throughout this process it is appreciated.
It might have been easier to explain on this logo #202.
This exact layout without the big heart in the middle and instead of the little heart on the right, try it on the left and slightly larger. Just want to see how the label would look workout a large graphic in the middle if that makes sense.
This one...#201
So just the heart graphic you have to the left of pressed plus protein juice and then the name of the juice underneath just to see the layout without our old heart logo or any other graphic in the middle
Hi Scott. Could we see this with the heart to the left of the name.
We were thinking of eliminating everything else from the bottle except for this logo and the juice name but keep this as the most prominent part as opposed to having the big heart or graphic in the middle...so if we could also just see that certain of the heart beside the name and the name of a juice underneath as it would be on the bottle layout for the label that would be really helpful too. Thanks again!
Ya I really like that Scott! Could you just put it on a black background.
And then one on white background with all the colors. I really like the subtle plus symbol in between the slices!
obviously this is not to scale, if I were to design the labeling based off the original I'd layout it out like this.
The heart I agree is important but it's should be secondary and palce the heart to the upper left of the PLUS and used the 4 slices as the main bottle icon
I cannot leave thi sup we are not permitted to do mockups but its the best way to show this now that I see it I changed my mind the icons are not in conflict..let me know when you have viewed it so I can withdraw
Ok or would be open to seeing the logo to the right or left as well if that helps offset the layout. The heart is a very important part of the story as mentioned so really hope to keep it on the bottle
the stack layout is not going to work with the heart, reason as previously mentined the fruit slices is fighting with the heart for visual dominance it, this is why I had done the other layout with the slices to the top right
Of course:)
Could we see this in black and white as that's most likely how the labels will be on the bottle. Would be great to see it with the heart and name of juice as with the existing bottle label now to see exactly how it would look
changed the green yellow positon and brighten the green and red a wee bit any brighter/lighter we lose contrast with the other. same applies to the red
Could we try a bit more of a vibrant green for that color and then change the Plus to red.
Also wondering if you switched the green and yellow pieces on the logo if that might make the pressed in green and plus in red look more balanced since the green would be top left and red is bottom right if that makes sense
You asked about text color the reason I used a med dark grey is there are 4 colors in the icon which one to use it can end up being a visual mess,, but I'll upload a few text color options
The gap is the same what you are looking at is optical illusion. the space between the fruit slices is not intended to be in our face + sign it's a subtle influence (hidden symbol) for example the FedEx Logo the white space between the letters Ex is an arrow and it was designed that way.
Oh and the smaller version of this same logo to the right of pressed plus that you designed, it's easier to notice the plus sign in the middle of the fruit wedges. Wondering if it's because the gap is smaller but just wanted to see if you could make that plus image a bit more obvious initially. After you told me it was really obvious but none of us caught it on this bigger version when we first saw it. But we also really like the logo on top and that size and looking forward to seeing with the revised colors and type face. Hope that makes sense. Thanks again for all your great ideas!
Hi Scott. What about trying this one with the heart to the left of pressed plus and using the font with the + sign like the latest picture that I just uploaded
Could we try a beet red instead of purple for one of the colors? And I think we'd like to see another option for the font or at least no italics for plus. I do like the bold on that word though
I like this for a start Scott. We will use protein juice though instead of nature's perfect meal as that slogan will be at the bottom of the bottle. Also would like to see maybe a fruit incorporated into the logo somewhere to add a splash of color? Just a thought
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Thank you for considering my work throughout this process it is appreciated.
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The heart is a wee bit bigger
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This exact layout without the big heart in the middle and instead of the little heart on the right, try it on the left and slightly larger. Just want to see how the label would look workout a large graphic in the middle if that makes sense.
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So just the heart graphic you have to the left of pressed plus protein juice and then the name of the juice underneath just to see the layout without our old heart logo or any other graphic in the middle
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#201
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We were thinking of eliminating everything else from the bottle except for this logo and the juice name but keep this as the most prominent part as opposed to having the big heart or graphic in the middle...so if we could also just see that certain of the heart beside the name and the name of a juice underneath as it would be on the bottle layout for the label that would be really helpful too. Thanks again!
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And then one on white background with all the colors. I really like the subtle plus symbol in between the slices!
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Does this make sense?
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The heart I agree is important but it's should be secondary and palce the heart to the upper left of the PLUS and used the 4 slices as the main bottle icon
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but I have another idea
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Could we see this in black and white as that's most likely how the labels will be on the bottle. Would be great to see it with the heart and name of juice as with the existing bottle label now to see exactly how it would look
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Also wondering if you switched the green and yellow pieces on the logo if that might make the pressed in green and plus in red look more balanced since the green would be top left and red is bottom right if that makes sense
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Have a good evening
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what type of font do you prefer, serif, san serif, script, worn
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