The logo was primarily inspired by the name of the company "PRECIOUS IMAGES", the first thing that came to mind was Diamonds, so i used the diamond as a metaphor and used it to represent the lens of the camera as a result the logo now has a more distinctive and original character this is certainly more memorable than a camera in its literal form. use of the diamond also speaks to how precious or valuable pictures can be. the simplicity of the mark allows for easy reproduction in case it will be needed for spot color printing, screen printing or watermarking etc. hope you like