Our offices are located in Venice Beach, California. It would be great if the cityscape could reflect that with a peakaboo ocean view between the buildings and maybe a palm tree? It's easy to find inspiration in our neighborhood! You can search Google images and see what I mean.
thanks for the feedback. i'll try working up a new draft with these points in mind as soon as i can. great input on the venice beach location, in particular - i think i have an idea on that. thanks!
here is the revision in the style of a venice beach cityscape kind of look. i think PPI stands out pretty strongly and i also think this would duplicate pretty well in black and white. i can add a b/w version soon to show you. in terms of versatility with this, i think you could two-tone or three-color this for whatever need (t-shirts, signage, stationery, etc) and the logo would still be legible and maintain effect. best of luck and thanks again for the feedback.