Love the text style. I like how this logo feels techy and has a startup feel to it. Only thing now is to work on the colors as they are a little random and make the collar look more fashionable. Take a look of some of the collars in the link I had. I'd like to see the collar look more embellished and maybe more pointy rather than round? The hot colors right now are black and gold, shimmer, matte colors, ombré, prints like leopard, polka dots, stripes, hot pink, royal blue. I really would like to see the collar POP.