RE: Example 4
wep:
Thank you for your prompt response to my first contest.
I find Example 4 very intriguing largely because it is unlike anything I had imagined. If your work is an indication of the quality I can expect, I am very excited for what we will be able to accomplish.
The following should have appeared in our brief but did not:
We use a metaphor of a client's company as a spear. It's sales team…the inflection point with the customer…is at the spearhead. Proactive, well-trained sales people are the very tip, at the sharpest point.
Hence the name Point Teams.