Hi Grafikus,
Thanks for jumping into my contest. I took a look at your portfolio and recognized the quality work you have done for others and am excited to see more from you.
I like the direction you are headed with the building outlines.
My feedback ...
Would like to go with a more contemporary font. My higher rankings of other entries are in part due to the look and feel achieved with the font choice and layout. If you could play with this, that would be great. Also I am not that excited about the green color chosen. Maybe try orange or some other colors?
Now moving on to the image of the buildings ...
we like the concept of a building skyline or streetscape outline. See the post i submitted with google links of the neighborhoods our buildings are in.
We are not necessarily looking for something in the skyline that represents Los Angeles. But more of the feeling that you are on a neighborhood street, with several buildings side by side. Hard to do while keeping it simplistic and clean ... but if you have ever walked down an old street, where the houses and buildings have been there forever. Some streets just feel good. They feel inviting. There is some sort of good vibe. This happens a lot when you walk in old cities in europe for example, cause they have been there so long. Our apartments are in areas like this in various parts of los angeles. Would love for you to take a stab at this direction.
Some specific ideas that might work ...
Maybe try it with or without the tree to see if it is better without.
Also, The outline you presented of the buildings feels to me a bit too traditional. This is a tough balance as the neighborhoods we are in are old, so you will see a building that is 80 years old, and then the next building is very modern, and then the next is a house for a single family, and the building next door is a large apartment building. If you can play with different looks to try to accomplish this feeling that would be great!
Thanks
Jake