Thanks for your submissions. Wanted to give you some feedback:
I like the deep purple color choice. However I am not in love with the font choice, as it's too traditional. Also not excited about the use of fades on the word PLUM. I would like to see concepts which are more contemporary, cartoony/playful, web 2.0 like. And the use of the plum doesnt need to even be in the concept, but if it is, feel free to be more abstract.