NewPath Energy CapitalLogo Design Contest

Logo Design Contest
Contests / NewPath Energy Capital

NewPath Energy Capital has selected their winning logo design.

For $375 they received 155 designs from 26 different designers from around the world.

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2nd
#115

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4th
#121

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#124

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#123

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#122

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#120

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#119

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#117

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#116

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#113

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#106

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#103

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#94

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#91

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#82

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#68

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#67

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#66

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#40

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#39

Discussion

 
Client
Really like the way the log shows what appears to be a road or a path heading off into the distance, which captures the concept of a new path forward in energy. That said, appears more like a road, as most paths have curves, etc. Also would like to see some aspect that shows or depicts energy, or perhaps even motion. Would prefer more traditional lettering, maybe even in black. Logo and name need to be more bold, i.e., have a bit more pop.
13 years ago
 
Client
Like this concept. The green portion looks a bit like a butterfly; perhaps would work better looking a little more like a leaf.
13 years ago
 
Client
Adding the blue really helps diffentiate things. Remember, ultimately this is about investing in natural gas projects and companies, helping in the transition from dirty oil to clean burning natural gas. Using a flame straight up, however, is too much like every other natural gas company; hence the leaf idea is good.

The box shape also is nicely done, although it's not clear how that ties to the concept of a new path forward in energy.

One of my colleagues also made the following comments, which you may want to consider:

Maybe a logo incorporating a transformation of black oil to clean blue gas would capture the “New Path” concept better. Secondary themes to consider include improved environment, power generation, cost savings, American energy independence and job creation. .
13 years ago
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