I like the professional feel of this and the type treatment. The mark is unique as well. While we don't need the logo to be excessively descriptive, our current logo speaks to our hard-hat-wearing audience. As you work on a couple of new marks, would you consider that?
1) Great type treatment. Special tweaks to the font are interesting, and yet we accept that you may prefer a straightforward type treatment. Please keep this in mind. 2) Great use of the tagline. 3) An icon/mark that could be used stand-alone. Our current guy with a hard hat is great for the consumer, and a PF combination would be more corporate. We may eventually need both. 4) Great color. We're looking for color combinations that mean "safety". We know we can explore this further once the logo is finished, but any direction now would be appreciated.