Pilates on PicoLogo Design Contest

Logo Design Contest
Contests / Pilates on Pico

Pilates on Pico has selected their winning logo design.

For $375 they received 88 designs from 10 different designers from around the world.

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#46

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#45

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#44

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#43

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#42

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#28

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#27

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#26

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#25

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#16

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#15

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#14

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#10

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#6

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#5

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#4

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#3

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#2

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#1

Discussion

 
Logo Designer
Hi,
Let me break the ice :) Here are my concepts for your consideration #1, #2, #3, #4.
Thank you,
Mustafa
13 years ago
 
Hi,
Thanks so much for getting things rolling. You have read my brief carefully! I like the retro font in #4 and would love to see more options. A beach theme would work great, like you suggest in #3, so keep going in that direction. Would love to see more retro 1960s ideas like the graphic in #1.
Good luck!
Ruby
P.S. More info on main commment page.
13 years ago
 
Hi there,
How would the imagery from entries 5 and 6 look configured without the trees? Love the worn texture of the fill throughout design- like a block print or old paint.
Thank you!
13 years ago
 
Hi there,
How would the imagery from entries 5 and 6 look configured without the trees? Love the worn texture of the fill throughout design- like a block print or old paint.
Thank you!
13 years ago
 
Logo Designer
Hi,
Here is my revision as per your request. #10
Thank you,
Mustafa
13 years ago
 
Logo Designer
Hi,
Here is my revision as per your request. #10
Thank you,
Mustafa
13 years ago
 
Hey, this is really coming along. I wonder if the contrast could be increased a little, and would like to see what the design looks like with different fonts and palettes. One other thing that might need to change is the arm positions on the figure. Is there any way to get her arms into the shape of a "V" like in this link, maybe coming from under the wave, or out of it? She could be the feature of the logo.

http://www.pilatescentercr.com/rise.html




This would also work as a recognizable Pilates image, and looks similar to what you have:
http://www.springerimages.com/Images/MedicineAndPublicHealth/1-10.1007_s12178-007-9004-1-2

Thank you!!!

13 years ago
 
Logo Designer
Hi,
Here is a new one #15. Let me know if it's getting better. I will come back with some color and fonts options soon.
Thank you,
Mustafa
13 years ago
 
Hi Mustafa,
Thanks for being so patient and working so hard to interpret my requests. I don't have the design vocabulary to describe the feeling I'm looking for, and you are making a great effort to understand me! I think the figure in the last two entries is too specific and narrows the target audience. Also, it might not be possible to communicate to you what would make the figure look like she's using her pilates muscles! Let's see how the logo looks with just the sunset and the wave over the lettering. I'm going to suggest tryng an emblem on the main comments page, and I think this idea might look great as an emblem. I will research some fonts, also. I like the new colors and would love to see more.

Thank you!!!
13 years ago
 
Hi again,
Just learned that art deco implies harshness and industry. Would love to see what you have, but please google "endless summer" for a simpler retro beach vibe.

Thx, Mustafa!
13 years ago
 
Just updated brief and wanted to make sure you saw.

Thx!
13 years ago
 
Logo Designer
Hi again,

Thank you for letting me know about updated brief and for your constructive feedback, Ruby. I hope I am getting close to want you want with my new entries #25, #26, #27, #28. Please don't hesitate to ask revisions so that we can reach the logo that really suits you.
Regards,
Mustafa
13 years ago
 
Hello, Hello~

Thank you for all your hard work! I found a tutorial that explained the rules for designing a good logo, and now I understand why it needs to be so simple and clean. I feel pretty attached to the endless summer II idea, now that I figured out how to articulate what I'm looking for, and I hope your efforts will go there for this last leg of the contest. However, I could be wrong, so if you do end up with some extra time, the entry I just ranked 1st would be a contender if the sun rays and the weathered texturing that I liked before were removed to bring out the basic design elements. A bigger, plain setting sun might create a more peaceful vibe that matches the appeal of the studio. I like the contrast, but am open to other color palettes.

Good luck on all your contests.
Ruby
13 years ago
 
Logo Designer
Hi Ruby,

You are totally right about simpliness and cleaness of a good logo. Sometimes more complex logo would work too as long as it's not too busy. Here are my new entries with 2 color emblems. Easy to translate in black and white without losing the vibe. #42, #43.Please, let me know your thoughts.
Thank you,
Mustafa
13 years ago
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