Pilates on PicoLogo Design Contest

Logo Design Contest
Contests / Pilates on Pico

Pilates on Pico has selected their winning logo design.

For $375 they received 88 designs from 10 different designers from around the world.
1st
#86

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New
#88

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#87

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#85

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#84

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#83

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#82

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#81

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#80

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#79

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#78

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#77

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#76

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#75

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#74

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#73

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#72

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#71

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#70

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#69

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#62

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#51

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#50

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#40

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#37

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#35

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#33

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#32

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#31

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#30

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#29

Discussion

 
I like #51 except the pose that the person is in. I would prefer a more androgyneous body either looking at the sunset or another pose that's not a yoga pose
13 years ago
 
Logo Designer
#62 Please let me know if this figure works any better or if you would like to see anything else. Best Regards, Faith
13 years ago
 
Hi Faith, I think you are really capturing our vision and we are really feeling this logo....
I found a figure that we love, you just have to make her flow with the wave. How do I send it to you?
13 years ago
 
Logo Designer
Thank you. You can PM me link to it if it is on a website. If not you can upload it to tinypic.com and then send me the link.
13 years ago
 
Logo Designer
Thank you. You can PM me link to it if it is on a website. If not you can upload it to tinypic.com and then send me the link.
13 years ago
 
I uploaded it to tinypic
13 years ago
 
I uploaded it to tinypic
13 years ago
 
Logo Designer
Great, if you could copy and paste the link that says "Direct Link for Layouts" then I can look at it.
13 years ago
 
 
Logo Designer
great, got it, I will work on that for you. thank you, faith
13 years ago
 
Logo Designer
#69 Please let me know how this works for you or if you would like to see anything else? Best Regards, Faith
13 years ago
 
Logo Designer
Actually entry #70
13 years ago
 
Hi Faith,

This is Ruby. So far, you've been corresponding with Marni about the figure. Anyway, we have a few revisions for you during the judging phase.

~Could the spine in #70 be have a more gradual curve? The low back ended up looking a bit like a right angle when translated to silhouette.
~Are we allowed to use free fonts from fontspace? May we see what some of the simpler ones in the 1960 category, look like? I like Bootle, (are pussycat and ice cream soda too silly? Can we take a look to see if they'd work?) Maybe Harlequin to suggest nouveau to match your little wave. I heard that Deco doesn't actually go with the relaxed 1960s surfer vibe in the real world of design, but the other font you used is really easy on the eyes. What do you think about that rule? We're open to your suggestions for a retro font that isn't overdone.
~Can we please see design with less texture and one with no texture?

Thank you so much!
Ruby
13 years ago
 
Logo Designer
Hi Ruby and Marni,

Yes, you can use the free fonts on fontspace but only if the license allows for commercial use and I have included Bootle #73 and Pussycat #71, but ice cream soda was not available. I also included another deco style font #72 which I thought was nice as well and I don't see a problem blending 60s surfer with deco, the figure takes on a more deco style with the font. I also curved the back a bit more and reduced the texture. If there is something else you would like to see, please let me know. Best Regards, Faith
13 years ago
 
Logo Designer
#74 also with the Harlequin font.
13 years ago
 
Hi Faith ~

Ruby is sending you a message I am sending an image that we like even better! Please see if you can fit it into the sun with the wave.

http://i53.tinypic.com/295wk6g.jpg

Thanks so much for all of your hard work!
~ Marni
13 years ago
 
Hi Faith~

*Could we please see the design with Parisian for the font? We know it's trendy, but it's classic and easy to read, so there you have it!

*We're thinking that the little wave we like so much competes with the figure, so we have a few thoughts on how to remedy this. How will it look if we:

~~~Simplify the surface of the water and stylize it to match the wave so there's less for the eye to process
~~~Take out all texture
~~~Try another figure that flows better with round sun and curve of wave (Marni will send link).

The colors are already so striking that I think the logo will have more impact with less to look at.

Thank you so much for all your work,
Ruby
13 years ago
 
Logo Designer
Hi Marni and Ruby,

What do you think of something like this? #75 I think it is simple and elegant and my honest opinion of the other position is that it somewhat reminds me of a child in the womb against the sun and doesn't really read clearly in silhouette :) Let me know what you think? Thanks, Faith
13 years ago
 
Logo Designer
#76 A couple of small tweaks. The sun looked a little off center and it needed a bit more space below Pico.
13 years ago
 
Hi there~

Looks amazing! We thought a couple of last minute look-sees would be capitalizing only the Ps and leaving the rest lowercase, and then trying some versions in blue instead of red. Maybe endless summer was just a means to an end. We love it in red, but deco has taken over, and we might be missing the obvious! How about a deep blue with a little green in and one in an indigo? Love for the sun to stay golden. Open to your ideas, too, of course.

Thank you!
13 years ago
 
This logo makes me want to do pilates at my own studio...
13 years ago
 
Logo Designer
lol, thank you! Here are a couple of color options #77, #78 Please let me know what you think or if there is anything else? Regards, Faith
13 years ago
 
Logo Designer
#79, #80 I made a slight adjustment to the left hand as I thought it looked a bit blocky.
13 years ago
 
Hand looks great. I forgot to tell you we should lose the boob, though. The whole Pilates world would love for guys to work out with us, too, and so our lady should look just that one notch more androgynous. Thanks for humoring me with the colors. I think the sunset is better than the moonlight, after all! So I guess a little breast alteration for our model, and then, perhaps we could see the all-caps version next to the sentence case one in red?

Yay, we are very happy
13 years ago
 
Logo Designer
#81 with the uppercase and original shaded sun and shaded lettering and #82 with the lowercase and solid sun and solid yellow lettering.
13 years ago
 
Logo Designer
If you prefer the title case and the shading from 81, let me know. I also really like the indigo as well :)
13 years ago
 
Logo Designer
That is the text from 82 and the shading from 81 is what I meant to say.
13 years ago
 
Hi Faith ~

I love the aqua green fade to blue one!! Can you use the yellow sun with it so I can see how it looks?

thanks

Marni
13 years ago
 
Logo Designer
Here you go #83 :)
13 years ago
 
Hi, can I please see the red design with the sentence case letters in white?

Gettin down to it, ladies!
13 years ago
 
Logo Designer
#84, #85 Solid sun and shaded sun.
13 years ago
 
Hi, Faith!

Wow, never knew this would be such a long process. You guys work hard to please the clients you serve! I'm going to suggest to the website that clients be advised of the value of pre-contest research. Your job could have been a lot easier...

Our research is telling us, that, even though I just want to climb into #84 and be there forever, the blue side of the wheel is more likely to attract the business we are seeking. Is it fair, at this late stage, to still be asking for revisions?

If so, we'd like to see:
~~~ #83 with the title case letters white, and the sun a notch lighter/less yellow.
~~~ Same as above only slightly greener background
~~~ An indigo version of this that is closer to blue than the purple of #79?

Also, what happens if our dream logo looks perfect on screen and the color doesn't translate to print. Do we just deal with that at the printer?

Thank You!!!
13 years ago
 
Logo Designer
Yes, you can still ask for revisions, but you will have to give me free Pilates for life! :) Also, if you choose, you can contact support and ask for an extension of the judging as you are still working with the designer on revisions.

As far as the color, what you are seeing on screen is rgb color for the web and the printed version will be in cmyk which can change when printed, but yes, your printer should be able to tweak the colors so that they print exactly how you would like.
13 years ago
 
These are just lovely and we're just making sure we are sure. We'll announce tonight or tomorrow morning.

We would love to meet you and treat you to some Pilates! Are you anywhere near LA?
13 years ago
 
These are lovely and we're just making sure we are sure. We'll announce tonight or tomorrow morning.

We would love to meet you and treat you to some Pilates! Are you anywhere near LA?
13 years ago
 
Logo Designer
Sounds great. Actually I am in Eagle Rock over by Glendale!
13 years ago
 
Shut up! Really? Did you realize we were in Santa Monica? When can we take you to lunch?
13 years ago
 
Logo Designer
Yes, I knew that, cool, lunch would be awesome!
13 years ago
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