colorful Puzzle sale ticket shows Empowerment (through comparing prices from competing stores) and Quality (of site design and stores appearing on site) and how good and easy the puzzle parts fit together its shows ease of use of site thanks ...dave
wow, your explanation is a really cool interpretation! that is a very good idea.
i think because the pieces of the puzzle looked like puzzle pieces, i totally missed the comparison aspect. it's clear there's something shopping related because it's hard to miss the tag outline. shopping online IS like a puzzle given all the choices and stores and that's why comparison engines exist, to help solve that problem.
i think because you have the tag you don't need the cent symbol but how can you make the comparison more apparent?