Very neat. Thank you for this. I like the direction to include all pets. maybe this is good for a commercial spot. but i want one solid artistic logo that can display all that with the utmost simplicity. I do like the kid-like nature of it, however, i feel the logo should be a bit more like how you have Pedigree with the ribbon. something, fast recognizable. but still communicating what we put in the brief. Once again i like this one. Anything you can do with a dominant Flag? and abstract shapes inspired from a group of pets like the ones you drew?