The legibility of letters is of primary importance or I could just have random letters that don't make sense. Obviously you don't understand what an on location interview mic looks like. Check out ESPN, you can actually read the letters.
The logo is not a leaflet to read, the logo is to be original and remembered by its shape, colors or originality. The legibility of letters is a secondary matter in the logo. This is to be a quick message. This is my opinion.
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