Ok I see what you have done by choosing the name Pembridge Group, However coupled to that you need to add the impression that you are timeless and have been around since the days when Lloyds of London started. People need to know that they can trust you with there finances and are not a new fly by night agency just starting up. As you say you can work on the price later. I had a similar brief for a new bank here in South Africa called Regal Private Bank