As on Olympic lifter myself I love the guy having a barbell, but I can see how the logo can come across as either a training facility and or deter clients who would consider themselves non-athletes. I want the logo to portray athletism yes but more importantly wellness and living a healthy active lifestyle. Dont change the simplicity of the lettering. I really like how Therapeutics is across the bottom and there is no extra frill. I also like how the guy is "realistic." I am not a fan of the cartoon look. I like the masculine, simple, mature qualities of this piece.
My suggestion would be may be have the guy flexing or in a different body movement. Another suggestion would be have him outside the lettering on the side.
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My suggestion would be may be have the guy flexing or in a different body movement. Another suggestion would be have him outside the lettering on the side.