Very nice design. I like the organic nature of it. I'm afraid the "Patika" is a little "kooky" looking, which isn't really what I'm looking to portray. And if there's something a little more abstract for the cup, so it's not quite so obviously "cup-y".
#37 is nice-I like the font, however it looks a bit like an MP3 company/media company. I like #36, but the graphic bit (stylized P) still takes me to a media company place...does that make sense?