Here are some of my concepts. I've gone for something that's fairly clean and simple, yet striking. Creating an icon that works well within the logo or as a stand alone element, one that can be used for things like favicons or watermarks.
The logos are 100% vector so will scale well to any size, and works well in full colour, B&W and on coloured backgrounds if needed,
It would be my pleasure to work up any variations so please do say. I look forward to your comments or thoughts.
Thank you for the thoughtful approach to the design. I am planning on spending time in the morning in review and will have more direction at that time.' I may consider using "p..s". as a tag line? somewhere in the future and would like the sustainability icon to incorporate the title and/or the initials. Background colours for printed materials and textiles could be anything from brick, slate , black or white etc.. The logo would have to be easy to adapt and therefore perhaps the infinity sign or "green" icon/image should be a watermark? I do want some "pizazz" , not to austere as it is about efficiency and economics it is not a heavy approach to either . Needs to be visually memorable I hope this is helpful and I will be in touch tomorrow
Thanks for the great feedback and comments, always appreciated.
I've worked up a couple of variations incorporating the "p...s" into the icon. I tried making it a tagline, but it felt uncomfortable with the company name as it is so short in comparison.
Also with regards to the watermark - to be completely honest, a watermark will work strongly when its on white, but would struggle on surfaces such as brick slate, black etc. For these types of backgrounds, a solid single colour would be optimum. Gradients would work, but best when its a solid colour. That said, the current icons would work as a watermark for future branding i.e. within a document or letterhead etc. But as a secondary element not the main logo icon.
Just wanted to answer your query about using the icon on its own ... With all my entries, the icon can be used on its own. It can be used for watermarks in printed documents or as a favicon for the website browser icon. The idea is that people come to recognise the company from its icon (overtime)