Hi, as far as I know about the marketing at socio-cultural layer in Indonesia a logo will have a direct impact on the content and services they are looking for.
For example; a bold and italic typefaces for culture in Indonesia looks more like a logo for food businesses and hospitals that are identical with hygienic materials. other than that I have been studying the impact of colors to some of Indonesia's culture, the color red is very suitable for those who do business, since blue and green are a visual paradigm in social media and few dark color for high-fashion brand...
Updates, there are 3 Indonesian segments who uses the internet on a daily basis such as office workers, pupils and college students and also social media user with their gadget, around 14-45yrs, but I know all of them did not have a good ability to use and maximize the features in the search engines and web directories, just type and surf. and sometimes you have to make communicating a logo literally because sometimes they have a lot barrier of language and visual identity.
Hi, I proposed several other brandable concepts, which are also easy to be a strong branding, with simple icons, communications, literal and have a vision of your business. Thank you!
a little bit the philosophy of the brand icon, a folders for categories, overall camera like shape for details and business photos and a magnifying glass for search and discover.
If there are things that need to be changed, adjusted, or there may be an interesting idea to develop further around Panpages brand, I would love to do. thank you.
I just want to say that I will be offline from 14th - 18th November 2012 for a family business. if you want to ask something, need revision, or perhaps with specific request, you may leave a message on this page, I'll be notified with fast and I can still online up to 12 hours ahead to fulfill your request, then I'll do all the requests back after I get back online.
apologize for this inconvenience, and I hope you can understand.
Best Regards, M.Caesar Trinova TRINOVA DESIGN Visual Communications and Commercial Branding.