Hi - I went with something that can bridge both modern and old western. I used a san serif face reminiscient of old wood type used for headlines in western newspapers in the early 1800s. I paired it with the clean outlines of the bull and Texas-outline to make something with a more modern feel. It would be easy to simply burn into wood or stamp onto leather (without the woodgrain, because the natural grain would come through), and would look great.