Old CharlieLogo Design Contest

Here is an example of the grunge layer I talked about, which really amplifies the entire old time vintage look... I also added in a lowball glass in the negative space ;)

Hello,

Here is my idea for the logo design for the new Old Charlie brand! I think something very clean and bold is the way to go here—you don't want to get too cliparty or complicated with imagery. My main goal was to create a vintage oldschool feeling icon that would look awesome on labels, barrels, merch, etc. Ideally, as a 1-color design obviously, since it might be engraved, branded, embroidered, and on and on...

I then paired that with a bold font that has similar vibes for the total overall logo.

(I am also working on some grunge textures that can be overlaid to really push the prohibition era aesthetic!)

Take a look when you get some time, let me know your thoughts, etc., and we can go from there. :)

I look forward to any thoughts you might have, and will gladly provide swift revisions as needed. I am pretty much always logged on to my work computer lol...

Thanks!
Jake