Thanks a lot for your design, it looks really nice and funny. I really like it. I like the font you chose for the name and the slogan and the colors as well.
Regarding the logo icon, I like the idea of the tart already eaten, it's inviting;-) However, there's one thing that I don't like too much is the middle of the tart, what did you have in mind? I can't clearly see what it looks like? I would prefer something like a fruit. Do you any suggestions?
On a side note, if I were to choose one of your designs as the winner, would you provide both a Photoshop and Illustrator version of the logo? Would you also provide the fonts (or at least the font names) used for the brand and slogan?