I designed an icon to highlight the idea of both obvious and marketing. The lightbulb shows both innovation and stratigic thinking, both skills directly related to your company. The Icon at first glance is a lightbulb framing the letter e, but take a second look. Every element that creates the lightbulb consits of the initials OEM. The O being the bulb, the E being the filament, and the M is the screw fitting. The Logo works as a one color ,2 color logo, or as it is, depending on your needs. I hope you like it. If there are any changes you would like to see, just let me know. Thanks. Glendon
Hi Glendon There are a lot of features about #257 that we are excited about, but some items that don't quite work. We are concerned about how the image will work in b&w or halftones. We want it to work as well in print as it does on the internet. We don't think we want a serif font; most of the serif fonts used in the submissions have made us look old school. One of our other favorite submissions uses a font that is either arial black or very similar to it--we like the look it creates. It is engaging; it is friendly and yet it makes a strong statement. Also we want a font we don't have to pay for; something web-friendly, and that prints as cleanly as a true type font.
We really like the way the light bulb conveys the O-E-M, but perhaps you could play with it a little to make sure that, especially in b&w, the image does not read like a bolt or screw? I don't think this is major change; I think this is tweaking to be sure everyone sees it as a light bulb. One suggestion in our meeting was to use the radial lines as you did in 258. Not sure this works in the image with the light bulb laid over to the side, or that it even is the right solution as we are trying to keep things simple, but I share this as food for creative thought.
And lastly, while we are not to the point of fine tuning the colors, we do know that we want enough depth of color for the image also to print clearly in b&w, which #257 does not at this point.
Really appreciate your creative effort, talent, and thought on this. thanks, linda at obvious expert llc
Here are the changes, along with a greyscale version and a black and white version. I altered the bulb to have a closer resemblance to an actual lightbulb. the font was changed as well to match your request. Any thing else you would like to see changed, just let me know and i can work on it over night for you. Thanks Glendon
Glendon, Sorry not to get back to you sooner. You did just what I asked of you; I am very appreciative. I have a meeting on this late this afternoon, and will send you any additional feedback. thanks again. linda
Looks like we have a favorite version of the logo. I was wrong about Arial Black though; it is Helvetica we really like. (a la Crate & Barrel). Not sure exactly how the process moves from here, but can we start getting the final-final versions together now? 297 is near perfect. We like the change in light bulb shape. We will need both color and b&w. Would also like to see this in Helvetica or with the kerning tighter on the Arial Black. Prefer the softer gray shadow instead of the black used in 297. Can you lead me a little in the final process now? Do we contact you directly? Do we finish this totally through this website? We will need b&w versions, color, text w image; text w/o image .... etc. thanks for your input. linda
Glendon, you are doing great. As a designer, which do you prefer, the arial black or the helvetica? We have to get our ideas sorted out about greens, so we can give you good feedback. Also, we were thinking, but as a designer, please feel free to try and change our opinions, that the 'glow' works fine on the internet, but not in print, and for that reason, we should go with the 'starburst' touch you used on the b&w, even on the color version. Your thoughts? And let me say again, you are doing such a great job with this, and we are extremely pleased and appreciative. thanks again, linda