RE #66 - after seeing all the images made out of the double LLs, we feel it won't work. People who don't know the name of company may not know it's two Ls, so can't read it. also, it looks a little like 2 forks, like an eating service. #76 fixes that with the wine, but i think we're going to stay away from using the Ls as art.
Thankyou, actually i have done a little test to some people around me, asking about what they read on entry #66, and all of them read it as NuCellar, maybe you can also try to do this little test. this design came efficiently use the available element (text) and communicate the message through the hidden wine bottle shape on it
Sure, I forgot to mention the other positive about bottle placement on the double Ls on word "cellar" is mean that the wine is on the cellar (right in the middle of cellar)