The type treatment here is not what we're looking for - having "bed" separated from the name looks as if it was an afterthought, added on at the last minute.
I like the arrow idea on the "V" - I interpret this as putting pressure on the memory foam, creating an imprint. I like the use of negative space, but I think the portrayal of the downward pressure is too vague. Is there a way to make it more obvious, but not patronizing?
If possible, I'd like to see some more type treatments with better fonts, unifying the logo as a whole. I think using 3 different typefaces is a little too much - try sticking to 1 or 2 if possible.
I appreciate the changes you've done. I think that the idea is there, but we won't be going in this direction since it's slightly too subtle and I don't think the idea would get across to the average viewer.
If you have any other ideas, I'd love to see them! I'm interested in seeing different type options, and if you can incorporate something clever into the type, that would be great.