love the simplicity but they need a more active concept that shows that the 'innovator' wins and those that are 'follower' die. Maybe work on #83 and make the one holding the lightbulb rising above others below in some dangerous situation... think you can do that and keep the simplicity still? (just show grey background is okay) Maybe a bunch of people caught in an office cubicle and the one holding the idea rising above them?