Good morning to ya from my side of the world!
Your liking...im loving it!
I hope you are referring to the tagline because (Not patting myself on the back here,)
but i think that the typeface is spot on on the word mark.
It is bold, compact and timeless and works great on any colour (either itself or background) .
Also, would it be possible to give me some examples of what typeface you are referring to?
Deux