I thought it might be good to keep the logo simpler, without too much imagery. Here is my initial idea: a custom wordmark, with both a trademark wheel "O" and beer bottle "I" included. Both could be used on their own as alternate icons (possibly on the sleeves?) I look forward to hearing what you think!
Here is an alternate idea, with more of an emphasis on the necrotic wheel. It is decaying/eroded, to really drive home the name and give your logo a unique look...